Some days at April and the Bear feel extra special — and the Hephee x The Dead Rabbit launch was definitely one of those days.
From the very first conversation, this collaboration just made sense. We’ve long adored hephee’s bold, gas, brilliant and unapologetic work, so getting to bring his exclusive designs for the Dead Rabbit into April and the Bear was a no-brainer/ real honour.
The launch day itself? Unreal.
The space was buzzing, the queues were around the block and the vibes were HIGH and getting to see everyone come through the door — meeting hephee, chatting, snapping photos, soaking it all in — was everything we love about creative collaborations, indie business and supporting Irish artists.
And then we sold out. In a couple of hours.
Still not over it TBH.
EXCLUSIVE. LIMITED. GONE.
The response absolutely blew us away. The love, the support, the speed at which the pieces disappeared — it was a reminder of why we do this and how powerful creative collaboration can be when it really clicks.
To everyone who showed up, shared, supported, and snagged a piece — thank you. And to hephee x the Dead Rabbit we can’t wait for the next one 😉
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